Sensitisation – 
raising public awareness

Hoping for a cure

The campaign "Hoping for a cure" was launched on 13 June 2022. It presented innovative treatment approaches and addressed the need for financially sound childhood cancer research. Interviews with an affected mother as well as paediatric oncologists and a young researcher highlighted the potential of innovative approaches to research, as well as the great challenges with which childhood cancer research has to contend. The awareness campaign had a total reach of 2.4 million.

Siblings in the shadows

The “Siblings in the shadows” campaign was launched on 15 November 2021 and aimed to draw attention to the risks and show possible solutions to the crisis. In moving interviews, those affected explain how the illness has changed and shaped their lives. Furthermore, a psycho-oncologist also gives valuable tips on how parents can support their healthy children in this difficult phase when their own resources are no longer sufficient. In total, the campaign reached more than 5.5 million people.

Fertility and wanting a family

The awareness campaign was officially launched on 1 June 2021. The focus was on the importance of fertility-preserving measures before and after therapy. The campaign addressed both the challenges for those affected with regard to their own body image and sexuality as well as the gaps in care. Two experts and a survivor spoke about the subject in memorable interviews.

In total, the awareness and prevention campaign reached more than 3.5 million people. It aimed to raise awareness for a topic that is often not talked about, even though the impact on the quality of life of those affected can be considerable

My child has cancer !

The awareness campaign was officially launched on 1 November 2020. It focuses on the many challenges facing affected families and the urgent need for action. Attractively prepared specialist information and memorable interviews with affected persons and a doctor highlight the most important topics. There is also a focus on the more flexible forms of work and teaching that have become possible since the start of the coronavirus pandemic. Parents of children with cancer have been demanding this for a long time – so far without success.

In total, the campaign reached around 2.85 million people, raising awareness of the disease and the associated challenges faced by those affected.

Being diagnosed with a brain tumour

The awareness campaign was launched on 1 June 2020. Its focus was on the challenges for the affected children and their parents. Informative factual texts and a large number of interviews with experts and survivors impressively showed what effects both the disease and therapy can have on physical and mental development. For the situation to improve, there is an urgent need for more contact points which advise survivors and offer effective and long-term support for professional integration.

The campaign reached around 2.25 million people who were made aware of the medical as well as psychosocial consequences of brain tumours in children and adolescents.

No research, no cure

The awareness campaign was launched on 1 November 2019. Its focus was on clinical research into childhood cancer and its chronic underfunding. Since state funding alone is not sufficient, about 60 per cent of expenses have to be financed through donations and external funding. In interviews and video clips, experts and survivors had their say, impressively describing the medical achievements and explaining why clinical research in the field of childhood cancer is of central importance.

In total, the campaign reached around 2.3 million people who were made aware of the issue of childhood cancer research. The focus was on the importance of research and the particular financial challenges it faces in Switzerland.

Cured, but not entirely healthy

The prevention and awareness campaign was launched on 1 June 2019. Its focus was on the many challenges childhood cancer survivors face due to late effects. Medical aspects were addressed as well as the need for systematised and personalised follow-up care in Switzerland. In moving interviews, people affected talked about their experiences and challenges in everyday life.

In total, the campaign reached over 1 million people, raising awareness of the late effects of childhood cancer, the challenges faced by those affected and the importance of follow-up care.

Solidarity campaign 4outof5 – 
your wish for a child with cancer

To raise public awareness of the issue of childhood cancer and to trigger a wave of solidarity with those affected throughout the country, Childhood Cancer Switzerland launched a campaign incorporating an initiative to send a message of encouragement in September 2018. People were invited to show sympathy and solidarity with children with cancer by leaving a personal message for an affected child or a child’s family on the Childhood Cancer Switzerland website.

The response was overwhelming, with hundreds of messages coming in from all over Switzerland to give those affected courage and hope. On the occasion of International Childhood Cancer Day, Childhood Cancer Switzerland presented the specialised children’s hospitals and member organisations with a selection of the most heart-warming messages in the form of colourful mobiles, posters and cloud-shaped pinboards made of wood for the common rooms and parents’ homes near the hospitals. Whether children, young people, parents or siblings – we wanted them all to know that they are not alone in their struggle.